Pecan is an AI-powered predictive analytics platform designed to bolster campaign ROAS, customer retention, upsell success rates, and customer LTV. It empowers both business and data teams with scalable machine learning models, emphasizing easy construction, explanation, and utilization.
Key Features
- Business Problem Identification: Users can define their business challenges and turn them into clear predictive queries.
- Data Import: Comes with ready-made connectors and customizable SQL templates.
- Automated Data Preparation: The platform handles even messy raw data, ensuring it’s AI-ready.
- Predictive Models: Automatically engineered features are used for model creation.
- Dashboard Visualization: View model outcomes in an easily interpretable dashboard.
- Seamless Deployment: Integrate predictions effortlessly into other business systems.
- Live Monitoring: Maintain model quality in real-time.
Use Cases
- Marketing: Predictive campaign ROAS, user acquisition, marketing mix modeling, and campaign optimization using SKAN.
- Customer Engagement: Lead scoring, customer churn prediction, customer winback strategies, and upsell & cross-sell opportunities.
- Supply Chain: Demand forecasting for optimized operations and customer satisfaction.
Pricing
- Starter ($50/month): Suitable for analysts new to predictive analytics. Offers 2 seats, training for 4 models a month, and in-app support. Additional seats, predictions, and trained models have associated costs.
- Professional ($280/month): Designed for teams needing actionable predictions. Includes 5 seats, training for 12 models a month, and 4 predictions a month. Additional costs apply for extra seats, predictions, and models.
- Enterprise (Custom Pricing): Tailored for organizations with unique needs. Comes with custom prediction cycles, custom trained models, dedicated customer success team, and a Pecan predictive analytics expert.
User Experience
Users can begin by defining their business problems and importing data via ready-made connectors. Pecan’s intuitive interface aids in generating predictions in mere hours, even with raw or messy data. The platform further assists in deploying predictions to business systems and adjusting models swiftly based on changing conditions.
Customer Support
Pecan provides comprehensive assistance through its Email support, a Help Center for troubleshooting, informative Blog posts, and detailed Guides to help users maximize the platform’s capabilities.
Security and Reliability
Pecan prides itself on top-notch security, holding a SOC2 Type II certification. The platform emphasizes data security with encryption and physical access limitations. Their security measures comply with rigorous regulations, safeguarding data from both intentional and unintentional breaches. Pecan follows the OWASP Secure Software Development Life Cycle Project (S-SDLC) best practices and conducts regular penetration tests.
Integration
Pecan offers extensive integration options, including but not limited to Delta Live Tables, Firebase Analytics, Adjust Attribution, AppsFlyer Attribution, Salesforce CRM, Snowflake, Google BigQuery, Oracle, PostgreSQL, Amazon Redshift, Amazon S3, and Microsoft SQL Server.
Alternatives
- Graphite Note
- Amazon SageMake
- RapidMiner
- DataRobot
