Hotjar is a powerful tool designed to help businesses understand how users interact with their website. By providing heatmaps, visitor recordings, form analytics, and feedback polls, it enables companies to identify user behavior, pain points, and opportunities for improvement.
Key Features
- Heatmaps: Understand where users click, move, and scroll on your site.
- Visitor Recordings: Watch actual user sessions to observe behavior.
- Form Analytics: Identify where users abandon forms and why.
- Feedback Polls and Surveys: Collect direct feedback from users.
- Conversion Funnels: Discover where potential customers drop off.
Use Cases
- E-commerce sites can identify where potential customers leave the checkout process.
- Bloggers can determine which content captures the most attention.
- SaaS businesses can understand user onboarding challenges.
Pricing
- Basic: This plan is free and includes up to 500 daily sessions. It provides access to automatic data capture, unlimited heatmaps, and unlimited team members.
- Business: This plan starts at $99 per month and includes starting from 500 daily sessions. It provides everything in the Basic plan, plus the ability to filter and segment data, custom-built integrations, events API, identify API, frustration and confusion signals, and more.
- Scale: This plan starts at $213 per month and includes starting from 500 daily sessions. It provides everything in the Business plan, plus funnels, trends, console tracking (errors), Hotjar API, SAML single sign-on (SSO), dedicated customer success manager (on plans with 4,000+ daily sessions), priority support (on plans with 4,000+ daily sessions), and more.
You can check out their pricing page for more information about each plan to make the best decision for your business.
User Experience
Hotjar boasts a clean, intuitive user interface that makes it easy for even non-technical users to understand their site’s analytics. However, as with many tools, mastering all its features may require a short learning curve.
Customer Support
Hotjar offers a knowledge base filled with articles and guides. Paid users also benefit from priority email support.
Community and Learning Resources
Hotjar has a comprehensive help center and a blog that provides insights, case studies, and best practices.
Security and Reliability
Security is a priority for Hotjar. They follow best practices to ensure user data is protected, including GDPR compliance. However, businesses should inform their users if they utilize Hotjar for session recordings due to potential privacy concerns.
Integration
Hotjar integrates with a range of platforms and tools, including WordPress, Shopify, Wix, Google Tag Manager, Zapier, and more.
