ConvertKit is a specialized email marketing platform tailored for a diverse range of creators including bloggers, podcasters, designers, musicians, book authors, and other online entrepreneurs. It functions as a comprehensive marketing hub, aiming not only to efficiently grow creators’ audiences but also to help them monetize their craft and earn a living online.
Key Features
- Audience Growth Tools: Efficient systems to grow audience reach across channels and easy-to-create pages for content delivery to convert new audiences.
- Audience Conversion: Transition followers from social platforms to your email list using visually appealing landing page and opt-in templates.
- Advanced Audience Management: Highly flexible tools to tag, segment, and organize your audience based on their unique interests and behavior.
- Customizable Email Campaigns: Consistently curate content through newsletters, send personalized emails, and auto-resend based on user interaction to maximize engagement.
- High Deliverability: Ensures your emails reach the intended inboxes and avoid spam folders.
- Visual Automations: Not limited to just evergreen funnels. It helps automate processes like audience organization, ensuring your content remains relevant and personalized.
- Pre-Built Automation Templates: Helps in kickstarting your funnels, from choosing a goal to customization and launch.
- Customer Journey Customization: Design subscriber experiences, from welcome emails to post-webinar acknowledgments.
- Digital Product Sales: Direct selling capability with a range of pricing methods, from one-time payments to donations and payment plans.
Use Cases
- Bloggers looking to grow their readership and monetize their content.
- E-commerce sites wanting to create targeted email campaigns based on customer behavior.
- Musicians or artists promoting new releases or shows.
- Online course creators or educators.
Pricing
- Free Plan: ConvertKit’s free tier caters to new creators with up to 1,000 subscribers, offering features like unlimited landing pages, broadcasts, and forms. It also supports selling digital products, audience segmentation, and free migration from other platforms.
- Creator Plan: Priced at $9/month for up to 300 subscribers (billed annually), this plan builds upon the Free plan by adding automated email sequences, visual automation, third-party integrations, a newsletter referral system, and allows for an additional team member.
- Creator Pro Plan: Starting at $25/month for 300 subscribers (annual billing), the Pro version encompasses all Creator plan features, with the addition of priority support and allowance for unlimited team members.
You can check out their pricing page for more information about each plan to make the best decision for your business.
User Experience
ConvertKit’s platform is intuitively designed for creators, streamlining the process of audience growth, connection, automation, and monetization. The platform emphasizes flexibility, allowing creators to swiftly establish pages for content delivery and audience conversion. The array of beautifully crafted, high-converting email templates, designed specifically for creators, means users can choose themes that resonate with their brand and audience.
Customer Support
ConvertKit offers varied support channels like community support, live chat, email support, and a comprehensive knowledge base.
Community and Learning Resources
ConvertKit has a dedicated community, a regularly updated blog, enlightening podcasts, and the Creator University to aid users in their journey.
Security and Reliability
ConvertKit is GDPR compliant and upholds international standards to ensure user data protection. Besides adhering to these regulations, they also implement security measures like SSL encryption. Their uptime is reliable, ensuring that email campaigns go out without hitches.
Integration
ConvertKit seamlessly integrates with several tools like Zapier, Shopify, Teachable, WordPress, and WooCommerce, ensuring all your sales information is consolidated on a single dashboard.
Alternatives
- Mailchimp
- MailerLite
- Brevo
- AWeber
